We are the Northern European Area of British American Tobacco. The Northern European Area of BAT consists of the Danish, Dutch, Swedish, Norwegian & Finnish markets, as well as Greenland, the Faroe Islands & Iceland. Together we are part of the multinational tobacco company British American Tobacco plc, one of the world’s leading multinational companies.
The Northern European Area of BAT has offices in Denmark, The Netherlands, Sweden & Finland, with its headquarters in Copenhagen.

In our portfolio we offer some of the most recognized global drive brands, including Lucky Strike, Kent and Pall Mall, as well as international premium brands such as Prince & Kings. Additionally, in a number of markets we sell smokeless products, with well-known brands such as EPOK, GRANIT & Lundgrens. British American Tobacco is committed to lead the transformation of our industry by offering adult consumers a range of potentially risk reduced products, alongside our combustible propositions.

BAT has a long and rich history within the Northern European Area. Part of its history dates back to the 1950’s, when the Prince cigarette was launched in Denmark in 1957. In 1990, House of Prince A/S became an independent subsidiary of the Skandinavisk Tobakskompani, and the company was sold to British American Tobacco in 2008.

Currently, more than 150 people are working in a multicultural organization in Copenhagen, focusing on maximizing BAT’s market share by satisfying adult consumers with superior quality products. BAT employees work in a range of corporate functions, bringing together their individual expertise and ambition to continuously deliver business results in a sustainable manner. Cross functional assignments are an important part of working for the Northern European Area of British American Tobacco, allowing employees to advance their functional & professional expertise & to develop the next generation of business leaders.

BAT NEA also employs over 400 staff members at operational sites, with manufacturing locations in Groningen (The Netherlands), Malmø & Hökerum (Sweden).

The Northern European Area of BAT is part of the British American Tobacco Plc, an international Group that operates more than 100 years, employs more than 50,000 people with 45 factories in 42 countries and manages a portfolio of more than 200 brands distributed in more than 200 markets worldwide.

We are a Top Employer 2018

We are extremely proud of what we are able to offer our employees. We work hard very hard to ensure the best possible standards. Our exceptional employee conditions and HR practices have earned us the Top Employers Denmark 2018 and the Top Employers Europe 2018 certification.

Transforming Tobacco

In 2012, we introduced our Transforming Tobacco strategy.  While conventional combustible tobacco products will remain at the core of our business for some time to come, we know the long-term sustainability of our business will be further enhanced by transforming tobacco and meeting the emerging demand for potentially reduced-risk products.

We are transforming tobacco with a choice of products. Our growing range of potentially reduced-risk products includes our Next Generation Products, such as vapour and tobacco heating products, and our oral tobacco and nicotine products.

It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. That is why we are dedicated to the development and commercialisation of alternative tobacco and nicotine products that don’t burn tobacco to deliver nicotine to the user.